Student-athletes are under more pressure than ever before — and many are struggling in silence.


The rise of lucrative NIL opportunities and constant visibility on social media has created intense expectations. As a result, student-athletes are reporting higher rates of anxiety, depression, and a declining sense of overall well-being.

Without the tools or support to manage this new level of pressure, they’re left to navigate it alone—often leading to burnout, performance decline, and a lack of fulfillment both on and off the field.

  • 30-60% of student athletes have sports induced performance anxiety.

    — Healthline

  • While it’s estimated 5% of the general population is depressed, studies have found that depression rates amongst college athletes may range from 15.6% to 21%.

    — Charlie Health

  • The consistent overuse of social media in children and teens can literally rewire their brains.

    — Jefferson Health

  • Roughly 42% of teens admit that social media keeps them from connecting with friends in person.

    — Smart Social

The Solution:

I AM

by W1N

W1N is a premier mindset performance agency dedicated to empowering athletes of all ages. Through tailored 1:1 coaching and team-based programs, W1N supports athletes at the high school, collegiate, and post-graduate levels, equipping them with the tools to excel both on and off the field.

  • Experience Peak Performance Lessons

    Each week focuses on a key area to elevate athletic performance.

  • Develop True Core Self Connection

    We help athletes connect with their true selves and develop lasting confidence.

  • Think and Live Beyond the Game

    We boost overall happiness and well-being off the field.

Learn More

Book a 15-minute call with W1N founder, Will Naylor.